Textbooks For University Business Students | Pearson
Pearson has a wide range of textbooks to help you study at university. Explore the Pearson range here to find the right one for your business classes.
Pearson has a wide range of textbooks to help you study at university. Explore the Pearson range here to find the right one for your business classes.
Explore the range of business resources for teaching university-level students with Pearson today!
Explore the latest university resources for teaching marketing which include principles of marketing, consumer behaviour, international marketing and more.
The new 5th edition of Consumer Behaviour is an Australian-adapted marketing text with a focus on providing the most up-to-date content around important local and global issues.