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  • Published 23/09/2019
    ISBN 9781292314969
    For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, d... Read more
     
    By: Keller, Kevin Lane & Swaminathan, Vanitha
    In stock
    Title type
    Book
    $101.96
    $119.95
  • Requires a Course ID
    Published 19/09/2019
    ISBN 9781292303284
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
  • Requires a Course ID
    Published 19/09/2019
    ISBN 9781292303352
    For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled ... Read more
     
  • Requires a Course ID
    Published 16/08/2019
    ISBN 9781292304267
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Berk, Jonathan & DeMarzo, Peter
    Title type
    Access Code (Digital)
    $75.00
  • Requires a Course ID
    Published 16/08/2019
    ISBN 9781292304199
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Berk, Jonathan & DeMarzo, Peter
    Title type
    Access Code (Digital)
    $50.00
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