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  • Requires a Course ID
    Published 01/10/2020
    ISBN 9780655797180
    This pack contains 1 copy of Principles of Marketing, Global Edition + 1 printed access card to MyLab Marketing with eText. For principles of marketing courses that require a comprehensive text. In a fast-changing, increasingly digital and social marketplace, it’s more vital tha... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Pre-order
    Title type
    Value Pack
    $123.21
    $144.95
  • Requires a Course ID
    Published 27/07/2020
    ISBN 9781292341194
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Title type
    Access Code (Digital)
    $45.00
    $50.00
  • Requires a Course ID
    Published 18/06/2020
    ISBN 9781292345918
    For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Title type
    Access Code (Digital)
    $67.50
    $75.00
  • Published 20/05/2020
    ISBN 9781292341132
    For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    In stock
    Title type
    Book
    $110.46
    $129.95
  • Published 20/05/2020
    ISBN 9781292341224
    For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Title type
    eBook
    $60.00
    Aust. customers only
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