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  • Published 20/05/2020
    ISBN 9781292341224
    For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 07/05/2020
    ISBN 9781292342733
    For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies ha... Read more
     
    By: Laudon, Kenneth C. & Laudon, Jane P.
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 24/12/2019
    ISBN 9781292318691
    For courses in intermediate macroeconomics. Demonstrating a balanced treatment of both classical and Keynesian economics, Macroecomomics presents macroeconomic theory in a big-picture way. Comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi, and the te... Read more
     
    By: Abel, Andrew B. et al
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 15/05/2019
    ISBN 9780134688152
    For one- or two-semester introductory courses in business statistics. Eliminate the intimidation factor from learning statistics for business Robert Donnelly’s Business Statistics was written in a conversational tone designed to reduce the level of anxiety that many business students e... Read more
     
    By: Donnelly, Robert A.
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 15/05/2019
    ISBN 9780135188354
    For courses in database management. Database Concepts offers students practical help creating and managing small databases, from two of the world’s leading database authorities. The text focuses on database concepts, rather than features and functions of a particular product, making it fle... Read more
     
    By: Kroenke, David M. et al
    Title type
    eBook
    $60.00
    Aust. customers only
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