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Your search for "[Stephen Dann]" returned 1 products

  • Published 09/04/2007
    ISBN 9780733971617
    This Australian text presents innovative strategic thinking and business practice grounded in classical theoretical frameworks and business processes. It examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented... Read more
    By: Dann, Stephen & Dann, Susan
    Available on demand
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