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  • Published 25/11/2013
    ISBN 9781486009275
    Marketing: A Snapshot is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of ... Read more
     
    By: Valenzuela-Abaco, Fredy-Roberto
    In stock
    Title type
    Book
    $21.21
    $24.95
  • Published 25/10/2013
    ISBN 9781486006434
    With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and ... Read more
     
    By: Valenzuela-Abaco, Fredy-Roberto
    Title type
    eBook
    $13.46
    $14.95
  • Published 15/10/2013
    ISBN 9781442561533
    Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of ... Read more
     
    By: Schiffman, Leon et al
    In stock
    Title type
    Book
    $133.41
    $156.95
  • Published 27/09/2013
    ISBN 9781486005581
    Principles of Economics is designed with one overriding aim: to make this exciting and highly relevant subject clear, accessible and easy to understand.   The text puts economics in the context of the real world, bringing the subject alive and giving students an insight into the economy in w... Read more
     
    By: Sloman, John Et Al
    In stock
    Title type
    Book
    $118.11
    $138.95
  • Published 20/09/2013
    ISBN 9781486005956
    Principles of Economics is designed with one overriding aim: to make this exciting and highly relevant subject clear, accessible and easy to understand.   The text puts economics in the context of the real world, bringing the subject alive and giving students an insight into the economy in w... Read more
     
    By: Sloman, John et al
    Title type
    eBook
    $54.00
    $60.00
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