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  • Published 20/05/2020
    ISBN 9781292341224
    For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with t... Read more
     
    By: Kotler, Philip & Armstrong, Gary
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 07/05/2020
    ISBN 9781292343211
    For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial da... Read more
     
    By: Laudon, Kenneth C. & Traver, Carol Guercio
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 07/05/2020
    ISBN 9781292342733
    For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies ha... Read more
     
    By: Laudon, Kenneth C. & Laudon, Jane P.
    Title type
    eBook
    $60.00
    Aust. customers only
  • Requires a Course ID
    Published 27/02/2020
    ISBN 9781292270074
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Kroenke, David M. & Boyle, Randall J.
    Title type
    Access Code (Digital)
    $67.50
    $75.00
  • Requires a Course ID
    Published 10/02/2020
    ISBN 9781292267043
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Kroenke, David M. & Boyle, Randall J.
    Title type
    Access Code (Digital)
    $45.00
    $50.00
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