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Marketing

  • Published 12/09/2019
    ISBN 9781787645592
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a tex... Read more
     
    By: Kotler, Philip & Keller, Kevin Lane
    Title type
    eBook
    $60.00
    Aust. customers only
  • Published 11/02/2016
    ISBN 9781292148144
    MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalised study plan that helps them better ... Read more
     
    By: Kotler, Philip & Keller, Kevin Lane
    Title type
    Access Code (Digital)
    $67.50
    $75.00
  • Requires a Course ID
    Published 09/10/2015
    ISBN 9781292128122
    This is a digital product only. MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalised s... Read more
     
    By: Kotler, Philip & Keller, Kevin Lane
    Title type
    Access Code (Digital)
    $45.00
    $50.00
  • Requires a Course ID
    Published 10/07/2015
    ISBN 9781488608919
    This pack contains 1 copy of Marketing Management, Global Edition and 1 printed access card to MyLab Marketing with eText. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.... Read more
     
    By: Kotler, Philip & Keller, Kevin Lane
    Temporarily out of stock
    Title type
    Value Pack
    $148.71
    $174.95
  • Published 26/04/2015
    ISBN 9781292092621
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a tex... Read more
     
    By: Kotler, Philip & Keller, Kevin Lane
    In stock
    Title type
    Book
    $135.96
    $159.95
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