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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow

By Carrie Hane, Mike Atherton
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ISBN
9780134763385
Published date
15/12/2017
 
 
 

Description
Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Future-Friendly Content explains how to design, plan, and structure content that can be used now and can be ready for the future.
Product details
ISBN
 
9780134763385
Edition
 
1st
Published date
 
15/12/2017
Published by
 
Pearson Higher Ed USA
Pages
 
240
Format
 
Table of contents
  • LET’S GET CONNECTED
  • 1 Designing From the Bottom Up
  • 2 Why We Need a New Way of Approaching Digital Content
  • 3 Understanding Structured Content
  • STRUCTURING CONTENT
  • 4 Researching the Subject Domain
  • 5 Creating a Domain Model
  • 6 Translating to a Content Model
  • PUBLISHING CONTENT
  • 7 Designing Connected Content
  • 8 Implementing Connected Content
  • 9 Bringing Your Content to Life
  • THE FUTURE
  • 10 The Future Isn’t Waiting
Features & benefits

The authors use a practical, conversational style with case study examples and illustrations to

  • Demonstrate how to model subject domains and show the importance of this in planning web content
  • Present a new approach to researching and modeling content and use examples to show how this informs UI and CMS design
  • Provide an end-to-end process for content planning and CMS implementation
  • Explain the decision-making process for CMS field selection extracted from elements of the content model
  • Discuss the roles of designers, developers, and content strategists, and how this cross-functional team can best work together
  • Provide a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation
Author biography

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

 

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she’s been helping organizations and people rethink how they create, manage, and connect content.