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  • Published 19/01/2019
    ISBN 9780134899763
    For courses in global marketing. Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, con... Read more
     
    By: Green, Mark C. & Keegan, Warren J.
    Title type
    eBook
    $60.00
    Aust. customers only
  • Requires a Course ID
    Published 16/09/2019
    ISBN 9781292304069
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more
     
    By: Green, Mark C. & Keegan, Warren J.
    Title type
    Access Code (Digital)
    $50.00
  • Published 16/09/2019
    ISBN 9781292304021
    For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketi... Read more
     
    By: Green, Mark C. & Keegan, Warren J.
    In stock
    Title type
    Book
    $106.21
    $124.95
  • Requires a Course ID
    Published 16/09/2019
    ISBN 9781292304137
    For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketi... Read more
     
    By: Green, Mark C. & Keegan, Warren J.
    Title type
    Access Code (Digital)
    $75.00
  • Published 06/09/2019
    ISBN 9781292304083
    For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketi... Read more
     
    By: Green, Mark C. & Keegan, Warren J.
    Title type
    eBook
    $60.00
    Aust. customers only

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