By combining a question mark with an exclamation point, the interrobang captures two essential principles at Pearson – the curiosity to know and discover, and the excitement and fun of learning.

But where does the symbol come from?

We traced its story back to Madison Avenue, the home of American advertising in the early 1960s. Ad man Martin Speckter was on a mission to rid the world of poorly punctuated copywriting, which led him to crowd source this intriguing new punctuation mark – and so the interrobang was born.

 

Related Articles

  • 75 day workplace challenge yields results

    75 day workplace challenge yields results

    One of the first longitudinal studies of the health and well being.

    Read More
  • Increasing the global supply of accessible books

    Increasing the global supply of accessible books

    Book Boost competition aims to increase global supply of accessible books

    Read More
  • Pearson Clinical shaping Speech and Language Assessments

    Pearson Clinical shaping Speech and Language Assessments

    Our collaboration with Australian Hearing and University of Canterbury.

    Read More