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  • A Framework for Marketing Management, Global Edition (6e)

    • By Kotler, Philip & Keller, Kevin
    • Published 06/05/2015
    • ISBN 9781292093147
    • Temporarily out of stock
     
    Title type
    Book
    $109.61
    $128.95
     
      For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at mar... Read more >
     

  • Advertising & IMC: Principles and Practice, Global Edition (11e)

    • By Moriarty, Sandra et al
    • Published 19/11/2018
    • ISBN 9781292262062
    • In stock
     
    Title type
    Book
    $109.95
     
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >
     

  • Advertising: Principles and Practice (3e)

    • By Moriarty, Sandra et al
    • Published 22/08/2014
    • ISBN 9781486002719
    • In stock
     
    Title type
    Book
    $136.81
    $160.95
     
    How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and P... Read more >
     

  • Basic Marketing Research: Pearson New International Edition (4e)

    • By Malhotra
    • Published 26/07/2013
    • ISBN 9781292020488
    • In stock
     
    Title type
    Book
    $124.91
    $146.95
     
    For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
     
  • Popular Products


  • Consumer Behavior, Global Edition (12e)

    • By Schiffman, Leon G. & Wisenblit, Joseph L.
    • Published 25/10/2018
    • ISBN 9781292269245
    • Temporarily out of stock
     
    Title type
    Book
    $107.91
    $126.95
     
    For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety o... Read more >
     

  • Consumer Behavior, Global Edition (11e)

    • By Schiffman, Leon & Kanuk, Leslie
    • Published 28/04/2014
    • ISBN 9780273787136
    • In stock
     
    Title type
    Book
    $164.95
     
    For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
     

  • Consumer Behavior: Buying, Having and Being, Global Edition (12e)

    • By Solomon, Michael R.
    • Published 21/03/2017
    • ISBN 9781292153100
    • In stock
     
    Title type
    Book
    $122.36
    $143.95
     
    For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks a... Read more >
     

  • Consumer Behaviour (6e)

    • By Schiffman, Leon et al
    • Published 15/10/2013
    • ISBN 9781442561533
    • In stock
     
    Title type
    Book
    $133.41
    $156.95
     
    Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of ... Read more >
     

  • Consumer Behaviour: Buying, Having Being (4e)

    • By Solomon, Michael et al
    • Published 25/09/2018
    • ISBN 9781488616952
    • In stock
     
    Title type
    Book
    $106.21
    $124.95
     
    The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world... Read more >
     

  • Contemporary Logistics, Global Edition (12e)

    • By Murphy, Paul R. & Knemeyer, A. M.
    • Published 29/10/2017
    • ISBN 9781292218007
    • In stock
     
    Title type
    Book
    $79.01
    $92.95
     
    For undergraduate and graduate courses in Logistics. A market-leading text, Contemporary Logistics eplores modern logistics from a managerial perspective. These are characterised by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe... Read more >
     

  • Digital Marketing (7e)

    • By Chaffey, Dave & Ellis-Chadwick, Fiona
    • Published 28/01/2019
    • ISBN 9781292241579
    • Pre-order
     
    Title type
    Book
    $94.95
     
    Digital Marketing provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
     

  • Digital Marketing (6e)

    • By Chaffey
    • Published 04/12/2015
    • ISBN 9781292077611
    • In stock
     
    Title type
    Book
    $110.46
    $129.95
     
    Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experien... Read more >
     

  • Essential Guide to Marketing Planning (4e)

    • By Wood, Marian Burk
    • Published 06/02/2017
    • ISBN 9781292117522
    • Temporarily out of stock
     
    Title type
    Book
    $50.11
    $58.95
     
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >
     

  • Essentials of Marketing Research, Global Edition

    • By Malhotra
    • Published 13/06/2014
    • ISBN 9781292060163
    • In stock
     
    Title type
    Book
    $101.96
    $119.95
     
    For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. B... Read more >
     

  • Essentials of Services Marketing, Global Edition (3e)

    • By Wirtz, Jochen & Lovelock, Christopher
    • Published 04/05/2017
    • ISBN 9781292089959
    • In stock
     
    Title type
    Book
    $101.11
    $118.95
     
    Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exci... Read more >
     

  • Exploring Public Relations (4e)

    • By Tench, Ralph & Yeomans, Liz
    • Published 20/04/2017
    • ISBN 9781292112183
    • Temporarily out of stock
     
    Title type
    Book
    $98.56
    $115.95
     
    This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including ca... Read more >
     

  • Global Marketing (7e)

    • By Hollensen, Svend
    • Published 28/06/2016
    • ISBN 9781292100111
    • Temporarily out of stock
     
    Title type
    Book
    $127.95
     
    "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the ... Read more >
     

  • Global Marketing, Global Edition (9e)

    • By Keegan, Warren J. & Green, Mark C.
    • Published 29/03/2016
    • ISBN 9781292150765
    • In stock
     
    Title type
    Book
    $108.76
    $127.95
     
    For courses in global marketing.   Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environme... Read more >
     

  • Innovation and New Product Development (6e)

    • By Trott
    • Published 08/09/2016
    • ISBN 9781292133423
    • Temporarily out of stock
     
    Title type
    Book
    $101.96
    $119.95
     
    Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edi... Read more >
     

  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition (8e)

    • By Clow, Kenneth E. & Baack, Donald
    • Published 11/09/2017
    • ISBN 9781292222691
    • In stock
     
    Title type
    Book
    $101.96
    $119.95
     
    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how... Read more >
     

  • International Marketing: An Asia-Pacific Perspective (7e)

    • By Fletcher, Richard & Crawford, Heather
    • Published 07/10/2016
    • ISBN 9781488611162
    • In stock
     
    Title type
    Book
    $124.06
    $145.95
     
    Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking in... Read more >
     

  • Marketing (9e)

    • By Kotler, Philip et al
    • Published 23/10/2012
    • ISBN 9781442549425
    • In stock
     
    Title type
    Book
    $130.86
    $153.95
     
    Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering hol... Read more >
     

  • Marketing for Hospitality and Tourism, Global Edition (7e)

    • By Kotler, Philip et al
    • Published 08/09/2016
    • ISBN 9781292156156
    • In stock
     
    Title type
    Book
    $108.76
    $127.95
     
    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing... Read more >
     

  • Marketing Management MKGT208 (Custom Edition)

    • By Kotler
    • Published 01/12/2014
    • ISBN 9781488609985
    • In stock
     
    Title type
    Book
    $54.36
    $63.95
     
    This custom edition is published for Macquarie University.
     

  • Marketing Management, Global Edition (15e)

    • By Kotler, Philip & Keller, Kevin Lane
    • Published 26/04/2015
    • ISBN 9781292092621
    • Temporarily out of stock
     
    Title type
    Book
    $135.96
    $159.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a tex... Read more >
     

  • Marketing Management: An Asian Perspective (7e)

    • By Kotler, Philip et al
    • Published 24/08/2017
    • ISBN 9781292089584
    • In stock
     
    Title type
    Book
    $118.96
    $139.95
     
    For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   The world of marketing is changing everyday–and in order for students to have a competitive edge, they need... Read more >
     

  • Marketing Plan Handbook (5e)

    • By Wood
    • Published 21/12/2012
    • ISBN 9780133078350
    • Temporarily out of stock
     
    Title type
    Book
    $110.46
    $129.95
     
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. ... Read more >
     

  • Marketing Research, Global Edition (8e)

    • By Burns, Alvin C. & Bush, Ronald F.
    • Published 18/12/2016
    • ISBN 9781292153261
    • In stock
     
    Title type
    Book
    $105.36
    $123.95
     
    For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, ... Read more >
     

  • Marketing Research: An Applied Approach (5e)

    • By Malhotra, Naresh K. et al
    • Published 08/06/2017
    • ISBN 9781292103129
    • In stock
     
    Title type
    Book
    $121.95
     
    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of ... Read more >
     

  • Marketing Research: An Applied Orientation: Global Edition (6e)

    • By Malhotra
    • Published 15/07/2009
    • ISBN 9780136094234
    • In stock
     
    Title type
    Book
    $130.86
    $153.95
     
    This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.   For undergraduate and graduate marketing research courses.Marketing Research: An Applied Orienta... Read more >
     

  • Marketing: a Snapshot

    • By Valenzuela, Fredy
    • Published 25/11/2013
    • ISBN 9781486009275
    • In stock
     
    Title type
    Book
    $21.21
    $24.95
     
    “Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many diffe... Read more >
     

  • Marketing: An Introduction, Global Edition (13e)

    • By Armstrong & Kotler
    • Published 29/03/2016
    • ISBN 9781292146508
    • In stock
     
    Title type
    Book
    $142.95
     
    For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. ... Read more >
     

  • Marketing: Pearson New International Edition: Defined, Explained, Applied (2e)

    • By Levens
    • Published 10/11/2013
    • ISBN 9781292042220
    • Temporarily out of stock
     
    Title type
    Book
    $105.36
    $123.95
     
    For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style.  Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing s... Read more >
     

  • Marketing: Real People Real Choices (3e)

    • By Solomon, Michael et al
    • Published 05/09/2013
    • ISBN 9781442561526
    • In stock
     
    Title type
    Book
    $120.66
    $141.95
     
    Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search... Read more >
     

  • Marketing: Real People, Real Choices, Global Edition (9e)

    • By Solomon, Michael R. et al
    • Published 10/11/2017
    • ISBN 9781292221083
    • In stock
     
    Title type
    Book
    $123.21
    $144.95
     
    For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, ... Read more >
     

  • Multivariate Data Analysis, Pearson New International Edition (7e)

    • By Hair, Joseph F. et al
    • Published 27/07/2013
    • ISBN 9781292021904
    • In stock
     
    Title type
    Book
    $130.01
    $152.95
     
    For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.  The authors provide an applications-oriented introduction to multivariate anal... Read more >
     

  • Principles of Marketing (6e)

    • By Armstrong, Gary Et Al
    • Published 01/10/2014
    • ISBN 9781486002696
    • In stock
     
    Title type
    Book
    $141.95
     
    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.   Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and inter... Read more >
     

  • Principles of Marketing (7e)

    • By Armstrong, Gary et al
    • Published 24/08/2017
    • ISBN 9781488611841
    • In stock
     
    Title type
    Book
    $117.26
    $137.95
     
    A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Pr... Read more >
     

  • Principles of Marketing + MyLab Marketing with eText (7e)

    • By Armstrong, Gary et al
    • Published 20/11/2017
    • ISBN 9781488687068
    • In stock
     
    Title type
    Value Pack
    $130.01
    $152.95
     
    This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText. A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Ma... Read more >
     

  • Principles of Marketing, Global Edition (17e)

    • By Kotler, Philip & Armstrong, Gary
    • Published 27/07/2017
    • ISBN 9781292220178
    • In stock
     
    Title type
    Book
    $110.46
    $129.95
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing: An Asian Perspective (4e)

    • By Kotler, Philip et al
    • Published 16/12/2016
    • ISBN 9781292089669
    • In stock
     
    Title type
    Book
    $127.95
     
    DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningf... Read more >
     

  • Retail Management: A Strategic Approach, Global Edition (13e)

    • By Berman, Barry et al
    • Published 14/08/2017
    • ISBN 9781292214672
    • In stock
     
    Title type
    Book
    $116.95
     
    For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-define... Read more >
     

  • Retail Marketing Management: Principles and Practice

    • By Goworek, Helen & McGoldrick, Peter
    • Published 16/07/2015
    • ISBN 9780273758747
    • Temporarily out of stock
     
    Title type
    Book
    $90.06
    $105.95
     
    The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other im... Read more >
     

  • Sales Management: Shaping Future Sales Leaders, Pearson New International Edition

    • By Tanner & Erffmeyer
    • Published 02/08/2013
    • ISBN 9781292023458
    • In stock
     
    Title type
    Book
    $115.56
    $135.95
     
    For courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
     

  • Selling and Sales Management (10e)

    • By Jobber, David & Lancaster, Geoffrey
    • Published 26/03/2015
    • ISBN 9781292078007
    • Temporarily out of stock
     
    Title type
    Book
    $98.95
     
    Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.   This edition comes updated with new case studies, using working businesses to connect sales theory to the practical implications of sel... Read more >
     

  • Services Marketing (6e)

    • By Lovelock, Christopher et al
    • Published 22/08/2014
    • ISBN 9781486002702
    • In stock
     
    Title type
    Book
    $127.46
    $149.95
     
    Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very l... Read more >
     

  • Social Marketing

    • By Eagle, Tapp et al
    • Published 12/12/2012
    • ISBN 9780273727224
    • In stock
     
    Title type
    Book
    $85.81
    $100.95
     
    Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issue... Read more >
     

  • Strategic Brand Management, Global Edition (4e)

    • By Keller, Kevin Lane
    • Published 01/10/2012
    • ISBN 9780273779414
    • Temporarily out of stock
     
    Title type
    Book
    $119.81
    $140.95
     
    For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using local... Read more >
     

  • Sustainable Marketing: Pearson New International Edition

    • By Martin / Schouten
    • Published 01/11/2013
    • ISBN 9781292040899
    • In stock
     
    Title type
    Book
    $56.91
    $66.95
     
    For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting im... Read more >
     

  • The Practice of Public Relations, Global Edition (13e)

    • By Seitel
    • Published 21/06/2016
    • ISBN 9781292160054
    • In stock
     
    Title type
    Book
    $111.95
     
    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares ... Read more >
     

  • Value Pack Marketing & Sales Analytics: Proven Techniques & Powerful Applications from Industry Leaders + Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3e)

    • By Farris, Bendle & Brea
    • Published 01/07/2016
    • ISBN 9781488689918
    • Temporarily out of stock
     
    Title type
    Value Pack
    $121.51
    $142.95
     
    This pack contains 1 copy of Marketing & Sales Analytics: Proven Techniques & Powerful Applications from Industry Leaders + 1 copy of Marketing Metrics: The Manager's Guide to Measuring Marketing Performance.   Today, an effective marketing analytics executive is even more important t... Read more >
     

  • Value Pack Marketing + Marketing: A Snapshot (9e)

    • By Kotler, Philip Et Al
    • Published 19/09/2013
    • ISBN 9781486043262
    • In stock
     
    Title type
    Value Pack
    $140.21
    $164.95
     
    This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the t... Read more >
     

  • Value Pack Marketing Management Global Edition + MyMarketingLab with eText (15e)

    • By Kotler & Keller
    • Published 10/07/2015
    • ISBN 9781488608919
    • Temporarily out of stock
     
    Title type
    Value Pack
    $148.71
    $174.95
     
    This pack contains 1 copy of Marketing Management Global edition and 1 printed access card to MyMarketingLab with eText. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.&n... Read more >
     

  • Value Pack Strategic Brand Management (Global Edition) + Marketing in Focus (4e)

    • By Keller + Baumann & Valentine
    • Published 27/11/2012
    • ISBN 9781486095667
    • Temporarily out of stock
     
    Title type
    Value Pack
    $119.81
    $140.95
     
    This pack contains 1 copy of Strategic Brand Management (Global Edition) and 1 copy of Marketing in Focus. Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion ... Read more >
     

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