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  • Consumer Behaviour (6e)

    • By Schiffman, Leon et al
    • Published 15/10/2013
    • ISBN 9781442561533
    • In stock
    Title type
    Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of ... Read more >

  • Marketing (9e)

    • By Kotler, Philip et al
    • Published 23/10/2012
    • ISBN 9781442549425
    • In stock
    Title type
    Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering hol... Read more >

  • Selling Today: Partnering to Create Value, Global Edition (13e)

    • By Manning, Gerald L. Et Al
    • Published 04/04/2014
    • ISBN 9781292060170
    • In stock
    Title type
    For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest numbe... Read more >

  • Marketing Communications: A European Perspective (6e)

    • By De Pelsmacker, Patrick et al
    • Published 01/08/2017
    • ISBN 9781292135762
    • Available on demand (O)
    Title type
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the... Read more >
  • Popular Products

  • Global Marketing, Global Edition (9e)

    • By Keegan, Warren J. & Green, Mark C.
    • Published 29/03/2016
    • ISBN 9781292150765
    • In stock
    Title type
    For courses in global marketing.   Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environme... Read more >

  • Strategic Brand Management, Global Edition (4e)

    • By Keller, Kevin Lane
    • Published 01/10/2012
    • ISBN 9780273779414
    • In stock
    Title type
    For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using local... Read more >

  • The Practice of Public Relations, Global Edition (13e)

    • By Seitel
    • Published 21/06/2016
    • ISBN 9781292160054
    • In stock
    Title type
    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares ... Read more >