Find the right Marketing resource for your class


Principles of marketing

Principles of Marketing, 8th Edition

Armstrong et al.

Principles of Marketing, 4th Edition

Kotler et al.


Principles of Marketing, Global Edition, 18th Edition

Kotler et al.

Marketing, Global Edition, 9th Edition

Solomon et al.

Consumer behaviour

Consumer Behaviour, 4th Edition

Solomon et al.

Consumer Behavior, Global Edition, 13th Edition


Consumer Behaviour, Global Edition, 12th Edition

Schiffman et al.


Marketing research

Marketing Research, Global Edition, 9th Edition

Burns et al.


Marketing Research, Global Edition, 7th Edition



International marketing

International Marketing, 7th Edition

Fletcher et al.

Global Marketing, 8th Edition


Global Marketing, Global Edition, 10th Edition

Green et al.

Services marketing

Essentials of Services Marketing, Global Edition, 3rd Edition

Wirtz et al.


Marketing strategy

Marketing Strategy and Competitive Positioning, 7th Edition

Hooley et al.

Marketing management

Marketing Management, 7th Edition

Kotler et al.

Marketing Management, Global Edition, 15th Edition

Kotler et al.

Introduction to advertising and IMC

Advertising & IMC, Global Edition, 11th Edition

Moriarty et al.

Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 8th Edition

Clow et al.

Marketing Communications, 8th Edition

Fill et al.


Digital marketing

Digital Marketing, 7th Edition

Chaffey et al.


Digital Business and E-Commerce Management, 7th Edition

Chaffey et al.


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