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Principles of marketing

Principles of Marketing, 8th Edition


Armstrong et al.

Principles of Marketing, 4th Edition


Kotler et al.

 

Principles of Marketing, Global Edition, 18th Edition


Kotler et al.

Marketing, Global Edition, 9th Edition


Solomon et al.

Consumer behaviour

Consumer Behaviour, 4th Edition

Solomon et al.

Consumer Behavior, Global Edition, 13th Edition


Solomon

Consumer Behaviour, Global Edition, 12th Edition


Schiffman et al.

 

Marketing research

Marketing Research, Global Edition, 9th Edition


Burns et al.

 

Marketing Research, Global Edition, 7th Edition


Malhotra

 

International marketing

International Marketing, 7th Edition


Fletcher et al.

Global Marketing, 8th Edition


Hollensen

Global Marketing, Global Edition, 10th Edition


Green et al.

Services marketing

Essentials of Services Marketing, Global Edition, 3rd Edition


Wirtz et al.

 

Marketing strategy

Marketing Strategy and Competitive Positioning, 7th Edition

Hooley et al.

Marketing management

Marketing Management, 7th Edition

Kotler et al.

Marketing Management, Global Edition, 15th Edition


Kotler et al.

Introduction to advertising and IMC

Advertising & IMC, Global Edition, 11th Edition

Moriarty et al.

Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 8th Edition

Clow et al.

Marketing Communications, 8th Edition


Fill et al.

 

Digital marketing

Digital Marketing, 7th Edition


Chaffey et al.

 

Digital Business and E-Commerce Management, 7th Edition


Chaffey et al.

 

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