AUMELBAS281

Travel and Tour Management

Warwick Frost

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Travel and Tour Management

By Warwick Frost
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Overview
Author
Warwick Frost
Edition
1st
ISBN
9781862505179
Published Date
24/11/2003
Pages
171

Travel & Tour Management is designed for a one semester, undergraduate, tourism management courses.  It encompasses a unique coverage of the emerging area of tour management. 

Travel and tour management, in the real world, is an essential component of virtually all management positions in tourism (either directly or through business contact with travel and tour operators). It is important that every tourism student has a reasonable knowledge of these sectors and how they interact with other sectors.

Frost defines a manager as one who makes decisions, irrespective of their title.  This view of management is the foundation for the textbook. The author stresses that managers must be aware that things change.  Rather than learning how to follow specific processes, students are encouraged to understand how to manage change and take opportunities as they present.

Features
  • Many real-life scenarios from Australian travel or tourism operations give students a practical application for theory
  • Each chapter is supported by readings and questions to reinforce topic understanding  
  • Well-written and readable book makes studying easier
  • Includes a Bibliography and a Glossary of specialised terms used in the book and in general tourism management literature.
Table of contents
  • Introduction
  • 1. Travel, tours and tourism
  • 2. Travel agents
  • 3. Direct selling and the Internet
  • 4. Government regulation and travel agents
  • 5. Air travel
  • 6. Tours and tourists
  • 7. Tour operators and wholesalers
  • 8. Cruises
  • 9. Legal and safety responsibilities of tour operators
  • 10. Interpretation and authenticity
  • 11. Case studies of tours