Economics In The Business Environment (Pearson Original Edition), 3rd Edition

G. Rivers all

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Economics In The Business Environment (Pearson Original Edition), 3rd Edition

By G. Rivers, I. Ward
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The third edition of this text has been written for Introductory Economics courses with the main focus being on the changing nature of the economics discipline and how it is taught. Recognising that economics is becoming a service subject for accounting, finance, management and marketing students, this book focuses on economics within the context of Business/Commerce degrees.  The main emphasis is on developing the interrelationship with economics and the other major business disciplines. By stressing the analytical and critical strengths of economics, knowledge of the subject will assist business students in understanding government economic policy within a business environment, and will foster a deeper knowledge of the students particular area of specialisation. The aim of the book is to provide the student with the ability to analyse economic policy issues and to understand why economists disagree. Knowledge of economics develops an ability to understand and provide alternative solutions to economic problems faced in the business environment.
  • The book is based on the Six Aspects in the study of economics. These are the key aspects that the authors see as fundamental for understanding key economics concepts. Whatever topic, piece of analysis, economic policy issue or subject studied; it can be placed clearly within this structure.
  • Each chapter concludes with end-of-chapter questions.
  • The book is perfect for a one semester Economics course. It is roughly divided between Macroeconomics and Microeconomics.
  • This text also includes an Introduction, Glossary and an Index.
  • The text does not push any particular economics stance or viewpoint. It seeks to give students a sound understanding of  economic theory and knowledge so that they can look at current policy debates and formulate their own decisions.
New to this edition


  • A comparison of the economics and management approach to competition.
  • A comparison of the economics and marketing approach to the consumer.
  • An analysis of the Federal Government's Unfair Dismissal Law.


  • Chapter 19 is a brand new chapter. It covers the Keynesian analysis versus Classical analysis. .  This chapter focuses on Keynes rejection of the Says Law and the Quantity Theory of Money and his reasoning behind introducing income expenditure analysis.
  • Chapter 20 is also brand new and looks at policies to reduce inflation and unemployment. The focus of this chapter is to provide a more explicit treatment of inflation and unemployment through the use of Phillips Curve analysis. 

Where applicable, the end-of-chapter questions have been modified and updated.

Table of contents
Chapter 1 What is economics as an area of knowledge? 
Chapter 2 Understanding economic policy      
Chapter 3 Demand and supply curves       
Chapter 4 Elasticity of demand and supply 
Chapter 5 Applications of demand and supply     
Chapter 6 The firm and costs of production     
Chapter 7 Perfectly competitive markets      
Chapter 8 Imperfect competition       
Chapter 9 Resource allocation       
Chapter 10 Income distribution and individual economic security  
Chapter 11 Economic policy: resource allocation, income distribution and individual   economic security
Chapter 12 Introduction to macroeconomics     
Chapter 13 Introduction to aggregate demand and supply    
Chapter 14 The Keynesian income-expenditure model    
Chapter 15 Money and banking       
Chapter 16 Interest rate determination, money and the economy  
Chapter 17 Fiscal policy and the economy     
Chapter 18 The balance of payments, foreign exchange and the economy 
Chapter 19 Keynesian and classical theories compared and contrasted       
Chapter 20 Inflation and unemployment