This pack contains 1 copy of Excellence in Business Communication Global Edition + 1 printed access card to MyLab Business Communication with eText.
For undergraduate courses in business communication.
Develops Business Students’ Professional Communication Skills
Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this edition of Bovee and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasise fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.
MyLab Business Communication is not a self-paced technology and should only be purchased when required by an instructor.
The duration of access to MyLab Business Communication is set by your instructor for your specific unit of study.
Tools to Simplify Teaching, Promote Active Learning, and Stimulate Critical Thinking
These components work together at four levels to provide seamless coverage of vital knowledge and skills: