AUMELBAS282

International Business: The Challenges of Globalization, Global Edition + MyLab Management with eText, 9th Edition

John J. Wild
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International Business: The Challenges of Globalization, Global Edition + MyLab Management with eText, 9th Edition

By John J. Wild, Kenneth L. Wild
$103.66
$121.95
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Overview
Author
John J. Wild
...show all
Edition
9th
ISBN
9781488658181
Published Date
18/12/2020
For courses in international business.


International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organising framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.

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Features
  • Examples have been updated to include recent changes including coverage on Britain’s exit (Brexit) from the European Union, Venezuela’s suspension from the Southern Common Market, and recent data on business software piracy rates around the world.
  • Conceptual material and specialised business activities are described in concrete terms for maximum student comprehension. New information includes coverage of employability skills, helping students to develop their critical-thinking skills, refine their sense of business ethics and social responsibility, develop their communication skills, and expand their ability to apply and analyse knowledge.
  • The Manager’s Briefcase in Chapter 1 offers an early introduction to the textbook’s applied, and managerial treatment of material.
  • Presentation of National Illiteracy rates and its accompanying Table 2.1 present the most recent data available.
  • An integrative organising framework helps students understand how all of the concepts of international business are related.
  • Quick Study Concept Checks verify that students have learned key terms and concepts before moving on. Students obtain immediate feedback on answers they provide in an online environment.
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Pack items
Table of contents
  • PART I: GLOBAL BUSINESS ENVIRONMENT
  • 1. Globalization
  • PART II: NATIONAL BUSINESS ENVIRONMENTS
  • 2. Cross-Cultural Business
  • 3. Political Economy and Ethics
  • 4. Economic Development of Nations
  • PART III: INTERNATIONAL TRADE AND INVESTMENT
  • 5. International Trade Theory
  • 6. Political Economy of Trade
  • 7. Foreign Direct Investment
  • 8. Regional Economic Integration
  • PART IV: THE INTERNATIONAL FINANCIAL SYSTEM
  • 9. International Financial Markets
  • 10. International Monetary System
  • PART V: INTERNATIONAL BUSINESS MANAGEMENT
  • 11. International Strategy and Organization
  • 12. Analyzing International Opportunities
  • 13. Selecting and Managing Entry Modes
  • 14. Developing and Marketing Products
  • 15. Managing International Operations
  • 16. Hiring and Managing Employees