This pack contains 1 copy of Multivariate Data Analysis, Pearson New International Edition, and 1 copy of Foolproof Guide to Statistics Using IBM SPSS.
The name SPSS will be used throughout this ediiton which is intended to provide a foundation for understanding statistics and the use of SPSS. It has been developed primarily for students of psychology, but has application to other disciplines where quantitative research is used (provided the reader can stand having examples drawn from psychology).
The shaded How to boxes show the steps needed to perform various operations and analyses, and pages illustrating output from analyses are identified by shaded bars down the outside margin.Multivariate Data Analysis
For graduate and upper-level undergraduate marketing research courses.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
In this 7th Edition, the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.