AUMELBAS282

Business in Action, Global Edition eBook, 9th Edition

Courtland L. Bovee
...show all

Business in Action, Global Edition eBook, 9th Edition

By Courtland L. Bovee, John V. Thill
$65.00
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Please note This item can only be purchased by people residing in Australia
Overview
Author
Courtland L. Bovee
...show all
Edition
9th
ISBN
9781292330945
Published Date
15/11/2019
A concise and comprehensive introduction to business

Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for.

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Table of contents
  • Chapter 1 Developing a Business Mindset
  • Chapter 2 Economics, Money, and Banking
  • Chapter 3 The Global Marketplace
  • Chapter 4 Business Ethics and Corporate Social Responsibility
  • Chapter 5 Forms of Ownership
  • Chapter 6 Entrepreneurship and Small-Business Ownership
  • Chapter 7 Management Roles, Functions, and Skills
  • Chapter 8 Organization and Teamwork
  • Chapter 9 Production Systems
  • Chapter 10 Employee Motivation
  • Chapter 11 Human Resources Management
  • Chapter 12 The Art and Science of Marketing
  • Chapter 13 Product Management and Pricing Strategies
  • Chapter 14 Customer Communication and Product Distribution
  • Chapter 15 Financial Information and Accounting Concepts
  • Chapter 16 Financial Management and Financial Markets
  • Appendix A Business Law
  • Appendix B Risk Management
  • Appendix C Information Technology
  • Appendix D Personal Finance: Getting Set for Life
  • Glossary