AUMELBAS282

The Business Model Navigator, 2nd Edition

Oliver Gassmann
...show all

The Business Model Navigator, 2nd Edition

By Oliver Gassmann, Karolin Frankenberger, Michaela Choudury
$47.95
In stock
Product is in stock and will be despatched within 1-2 working days.
Add to cart
Overview
Author
Oliver Gassmann
...show all
Edition
2nd
ISBN
9781292327129
Published Date
18/08/2020
Pages
424
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

This edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
Table of contents
  • PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
  • 2 The Business Model Navigator
  • 3 Managing change
  • PART TWO 55+ winning business models – and what they can do for you
  • 1 Add-On
  • 2 Affiliation
  • 3 Aikido
  • 4 Auction
  • 5 Barter
  • 6 Cash Machine
  • 7 Cross-Selling
  • 8 Crowdfunding
  • 9 Crowdsourcing
  • 10 Customer Loyalty
  • 11 Digitalisation
  • 12 Direct Selling
  • 13 E-commerce
  • 14 Experience Selling
  • 15 Flat Rate
  • 16 Fractional Ownership
  • 17 Franchising
  • 18 Freemium
  • 19 From Push to Pull
  • 20 Guaranteed Availability
  • 21 Hidden Revenue
  • 22 Ingredient Branding
  • 23 Integrator
  • 24 Layer Player
  • 25 Leverage Customer Data
  • 26 Licensing
  • 27 Lock-In
  • 28 Long Tail
  • 29 Make More of It
  • 30 Mass Customisation
  • 31 No Frills
  • 32 Open Business
  • 33 Open Source
  • 34 Orchestrator
  • 35 Pay Per Use
  • 36 Pay What You Want
  • 37 Peer to Peer
  • 38 Performance-Based Contracting
  • 39 Razor and Blade
  • 40 Rent Instead of Buy
  • 41 Revenue Sharing
  • 42 Reverse Engineering
  • 43 Reverse Innovation
  • 44 Robin Hood
  • 45 Self-Service
  • 46 Shop in Shop
  • 47 Solution Provider
  • 48 Subscription
  • 49 Supermarket
  • 50 Target the Poor
  • 51 Trash to Cash
  • 52 Two-Sided Market
  • 53 Ultimate Luxury
  • 54 User Design
  • 55 White Label
  • 56 Sensor as a Service
  • 57 Virtualisation
  • 58 Object Self-Service
  • 59 Object as Point of Sale
  • 60 Prosumer
  • PART THREE Finished reading? Let’s implement!
  • 10 recommendations to innovate your business model
  • The 55+ models at a glance
  • Glossary