Fundamentals of Management, Global Edition eBook, 11th Edition

Stephen P. Robbins all

Fundamentals of Management, Global Edition eBook, 11th Edition

By Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
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Stephen P. Robbins all
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For undergraduate principles of marketing courses.

Everything students need to know to develop their ‘management sense’ and be successful

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t - with the ultimate goal to help students be successful in their careers.

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  • Bust This Myth chapter openers grab students’ attention by introducing common myths that they may have about management (e.g., globalisation is a trend that's come and gone). These myths are then debunked, helping individuals to better understand and develop their own management sense.
  • With Experiential Exercises, students benefit from hands-on learning by collaborating with other students to complete relevant management tasks (e.g., writing a personal mission statement). All Experiential Exercises in the 11th Edition are new.
  • Question of Ethics boxes guide students’ understanding of ethical issues in management.
  • End-of-Chapter Management Skill Builder exercises help students move from merely knowing concepts to actually being able to apply that knowledge. They also help students to develop the skills many of today’s hiring managers are looking for.
  • Content covers current issues in organisational culture, anti-globalisation, stumbling blocks to creativity, revision bias, crisis planning, digital tools as strategic weapons, managing disruptive innovation, remote work, multicultural brokers, inclusion, generational differences in the workplace, emotions and communication, alternate reality, toxic bosses, having civil conversations in the workplace, and workplace design.
  • A new module on entrepreneurship reflects the recent growth in entrepreneurial ventures, helping students to understand trends happening in the real world. This text tackles tough issues such as globalisation/anti-globalisation, having civil conversations, anti-bias, and ethical dilemmas -- giving students an accurate depiction of the business environment today.
  • 3 End-of-Chapter Application Cases per chapter feature real companies and real situations involving managers, management, and organisations. To help students apply management concepts to the real world, cases ask students to assess a situation and answer questions about "how,” "why" and "what would [they] do?" Fifty-eight percent of all cases in the text are new and cover a variety of companies including WalMart, Intel, and NCAA Basketball.
  • Several new examples throughout include Facebook’s public scrutiny over what it was doing and not doing to protect its community of users, BMW’s sustainability actions, digital currency use in Sweden, European “zombie” companies, Hootsuite’s culture, the global cashew industry, Fox Sports World Cup advertising challenge, the organisational redesign at The Wall Street Journal, and many others.
  • Material on Early Twentieth Century Contributors: A Diversity Perspective highlights noteworthy individuals and their contributions to management practices, helping students connect management history to the present.
  • A very well known author team, that has worked together professionally as well as served as instructors, understands the career and scholarly goals of students and effectively caters to these needs.
  • A new Employability Skills Matrix at the end of Chapter 1 provides students with a visual guide to features that support the development of skills employers are looking for in today’s business graduates. This helps students see from the start of the semester the relevance of the course to their career goals.
  • Employability skills are presented throughout the book. Each chapter is loaded with opportunities for students to use and work on the skills (e.g., critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility) they’ll need to be successful in the twenty-first century workplace.
  • Making Ethical Decisions in Today’s Workplace for Chapter 4 presents students with an ethical dilemma so they can practice their skills in ethical decision-making and critical decision-making. Sixty percent of these are new to the 11th Edition.
  • Classic Concepts in Today’s Workplace for Chapter 3 helps students to understand how management has evolved over time.
  • Managing Technology in Today’s Workplace for Chapter 14 uses examples to show students how technology changes and shapes the way we manage.
  • Module on Professionalism and Employability provides students with practical info in terms of being professional and employable. It’s good to remind students that there is a future beyond getting their degree. But they must prepare themselves for it, with solid academic learning and practical advice.
Table of contents
  • Chapter 1 Managing Today
  • History Module A Brief History of Management’s Roots
  • Chapter 2 The Manager as Decision Maker
  • Quantitative Module Quantitative Decision-Making Tools
  • Chapter 3 Important Managerial Issues
  • Chapter 4 The Management Environment
  • Chapter 5 Managing Change and Innovation
  • Entrepreneurship Module Managing Entrepreneurial Ventures
  • Chapter 6 Planning and Goal Setting
  • Chapter 7 Structuring and Designing Organizations
  • Chapter 8 Managing Human Resources and Diversity
  • Professionalism Module Professionalism and Employability
  • Chapter 9 Managing Work Groups and Work Teams
  • Chapter 10 Understanding Individual Behavior
  • Chapter 11 Motivating and Rewarding Employees
  • Chapter 12 Understanding Leadership
  • Chapter 13 Managing Organizational and Interpersonal Communication
  • Chapter 14 Controlling Work and Organizational Processes
  • Operations Module Managing Operations