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Exploring Strategy, Text and Cases eBook, 12th Edition

Richard Whittington
...show all

Exploring Strategy, Text and Cases eBook, 12th Edition

By Richard Whittington, Patrick Regner, Duncan Angwin, Gerry Johnson, Kevan Scholes
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Overview
Author
Richard Whittington
...show all
Edition
12th
ISBN
9781292282466
Published Date
29/11/2019

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.

From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

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Table of contents
  • Chapter 1: Introducing Strategy
  • Chapter 2: Macro Environmental Analysis
  • Chapter 3: Industry and Sector Analysis
  • Chapter 4: Resources and Capabilities Analysis
  • Chapter 5: Stakeholders and Governance
  • Chapter 6: History and Culture
  • Chapter 7: Business Strategy and models
  • Chapter 8: Corporate Strategy
  • Chapter 9: International Strategy
  • Chapter 10: Entrepreneurship and Innovation
  • Chapter 11: Mergers, Acquisitions and Alliances
  • Chapter 12: Evaluating Strategies
  • Chapter 13: Strategy Development Processes
  • Chapter 14: Organising and Strategy
  • Chapter 15: Leadership and Strategic Change
  • Chapter 16: The Practice of Strategy