Cliff Bowman is Professor of Strategic Management at Cranfield School of Management, UK. He previously held the post of Dean of the School of Management and Director of Graduate Programmes, and is a past Chairman of the European Case Clearing House. Cliff has also been a non-executive director for Institute of Physics Publishing Ltd. Bowman’s ‘Strategy Clock’ which emerged from his PhD is a widely use tool for analysing the competitive positioning of products.
Paul Raspin completed a PhD in Strategy Management at Cranfield School of Management in 2004. He established Stratevolve, a strategy consultancy in 2001, which works with executives and senior management teams to develop effective business strategies, resolve complex business issues, and develop strategic investment options. Paul is also a visiting senior fellow at Cass Business School where he delivers strategy and finance courses to Executive MBA students.