AUMELBAS282

Entrepreneurship: Successfully Launching New Ventures, Global Edition MyLab Entrepreneurship with eText, 6th Edition

Bruce R. Barringer
...show all
Requires a course ID

Entrepreneurship: Successfully Launching New Ventures, Global Edition MyLab Entrepreneurship with eText, 6th Edition

By Bruce R. Barringer, R. Duane Ireland
$75.00
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Overview
Author
Bruce R. Barringer
...show all
Edition
6th
ISBN
9781292255453
Published Date
29/06/2018

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor.

For courses in entrepreneurship.

Teach the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Features
  • Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
  • Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
  • Student Entrepreneurs’ Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
  • What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past.
  • Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow.
  • End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.
  • You Be the VC, at the end of each chapter, gives students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.
  • Clear and organised text will engage students in a step-by-step learning model
  • Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others.
  • Authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.
  • A Barringer/Ireland Business Model Template provides a sound template through which students can articulate the business model for their proposed firm.
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Table of contents
  • PART I: DECISION TO BECOME AN ENTREPRENEUR
  • 1. Introduction to Entrepreneurship
  • PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
  • 2. Recognizing Opportunities and Generating Ideas
  • 3. Feasibility Analysis
  • 4. Developing an Effective Business Model
  • 5. Industry and Competitor Analysis
  • 6. Writing a Business Plan
  • PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
  • 7. Preparing the Proper Ethical and Legal Foundation
  • 8. Assessing a New Venture’s Financial Strength and Viability
  • 9. Building a New-Venture Team
  • 10. Getting Financing or Funding
  • PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
  • 11. Unique Marketing Issues
  • 12. The Importance of Intellectual Property
  • 13. Preparing for and Evaluating the Challenges of Growth
  • 14. Strategies for Firm Growth
  • 15. Franchising