AUMELBAS282

Better Business, Global Edition eBook, 5th Edition

Michael R. Solomon
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Better Business, Global Edition eBook, 5th Edition

By Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
$65.00
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Please note This item can only be purchased by people residing in Australia
Overview
Author
Michael R. Solomon
...show all
Edition
5th
ISBN
9781292218205
Published Date
06/11/2017

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Features

The latest trends in business, integrated to engage your students

  • NEW! and UPDATED! “The List” feature in each chapter reflects current market trends, with a focus on selecting topics that appeal to students. These have been updated and new lists have also been added, where appropriate, to reflect current market trends, with a focus on selecting topics that appeal to students.
  • UPDATED! Boxed features in many chapters help students see the connection to the world around them. In the new edition, these have been updated to focus on timely topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, and the Madoff Ponzi scheme.
  • UPDATED! Social media strategies and technologies are now featured in over 85 percent of chapters, with significant updates to the technology chapter.
  • UPDATED! All time-sensitive material has been updated, including stories and examples from previous editions that have continued to evolve. Timely examples have replaced older material, continuing to give the text an up-to-date feel that resonates with students.
  • Mini Chapters, consisting of five special sections in the book, provide additional information on key topics in business: Business Law, Constructing an Effective Business Plan, Business Communications, Finding a Job, and Personal Finance.
  • Biz Chats, which appear in every chapter, help students connect the chapter material with what’s going on in business today. These hot topics can be used to spark thoughtful discussion in class.

 

Table of contents
  • I. LOOKING AT THE BUSINESS ENVIRONMENT
  • 1. Business Basics
  • 2. Economics and Banking
  • 3. Ethics in Business
  • 4. Business in a Global Economy
  • II. STARTING AND STRUCTURING A BUSINESS
  • 5. Small Business and the Entrepreneur
  • 6. Forms of Business Ownership
  • III. MANAGING A BUSINESS AND EMPLOYEES
  • 7. Business Management and Organization
  • 8. Motivation, Leadership, and Teamwork
  • 9. Human Resource Management
  • 10. Online Business and Technology
  • 11. Production, Operations, and Supply Chain Management
  • IV. PRINCIPLES OF MARKETING
  • 12. Marketing and Consumer Behavior
  • 13. Product Development, Branding, and Pricing Strategies
  • 14. Promotion and Distribution
  • V. PRINCIPLES OF FINANCE
  • 15. Financing and Accounting for Business Operations
  • 16. Investment Opportunities in the Securities Market