Retail Management: A Strategic Approach, Global Edition eBook, 13th Edition

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Retail Management: A Strategic Approach, Global Edition eBook, 13th Edition

By Barry Berman, Joel R. Evans, Patrali Chatterjee
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For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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  • NEW! Extensive coverage of omnichannel retailing—an evolving practice whereby the best retailers understand and seamlessly integrate all of their interactions across channels (including stores, online, mobile, social media, and more)—is now included.
  • NEW! 30 shorter cases, as well as eight comprehensive cases, are based on real companies and real situations. Cases include Retailers MUST Be Future Oriented and Stores that Accommodate Those with Physical Limitations.
  • NEW! 20 chapter-opening vignettes relate to the evolving nature of retailing.
  • UPDATED! All data and examples reflect current economic and world situations as much as possible, reflecting the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
  • NEW! Boxes include thought-provoking questions on Technology in Retailing, Retailing Around the World, Ethics in Retailing, and Careers in Retailing.
  • UPDATED! Many photos and images have been replaced or updated throughout.
  • UPDATED! Substantive changes have been made to the coverage in all chapters and the Appendix.
  • Successful features from previous editions have been retained, including:
    • A strategic decision-making orientation, with many illustrative flowcharts, figures, tables, and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy, which are first described in Chapter 1.
    • Full coverage of all major retailing topics—including merchandising, consumer behavior, information systems, omnichannel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerisation, and retailing in a changing environment.
    • A real-world approach focusing on both small and large retailers.
    • Real-world boxes on current retailing issues in each chapter. These boxes further illustrate the concepts presented in the text by focusing on real firms and situations.
    • A numbered summary keyed to chapter objectives, a key terms listing, and discussion questions at the end of each chapter.
    • Both short cases involving a wide range of retailers and retail practices and comprehensive cases.
    • Up-to-date information from such sources as Advertising AgeBusiness WeekChain Store AgeDirect MarketingEntrepreneurFortune, Inc., International Journal of Retail & Distribution Management, Journal of RetailingMultichannel MerchantProgressive Grocer, Retailing TodayShopping Centers TodayStandard & Poor’sStores, and Wall Street Journal.
    • End-of-chapter appendices on service retailing (following Chapter 2), global retailing (following Chapter 3), and franchising (following Chapter 4).
    • An end-of-text appendix (“Careers in Retailing”) and a glossary.
Table of contents
  • 1. An Introduction to Retailing
  • 2. Building and Sustaining Relationships in Retailing
  • 3. Strategic Planning in Retailing
  • 4. Retail Institutions by Ownership
  • 5. Retail Institutions by Store-Based Strategy Mix
  • 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
  • 7. Identifying and Understanding Consumers
  • 8. Information Gathering and Processing in Retailing
  • 9. Trading-Area Analysis
  • 10. Site Selection
  • 11. Retail Organization and Human Resource Management
  • 12. Operations Management: Financial Dimensions
  • 13. Operations Management: Operational Dimensions
  • 14. Developing Merchandise Plans
  • 15. Implementing Merchandise Plans
  • 16. Financial Merchandise Management
  • 17. Pricing in Retailing
  • 18. Establishing and Maintaining a Retail Image
  • 19. Promotional Strategy
  • 20. Integrating and Controlling the Retail Strategy
  • Appendix: Careers in Retailing