Research Methods for Business Students eBook, 8th Edition

Mark Saunders all

Research Methods for Business Students eBook, 8th Edition

By Mark Saunders, Philip Lewis, Adrian Thornhill
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Mark Saunders all
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With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The fully revised 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

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  • Chapters cover the entire research process from choosing your topic, through critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis to writing about and presenting your research
  • Within chapter boxes focus on…. research in the news, student research and management research; providing topical, up to date examples of research methods in use
  • Within chapter checklists offer further focussed guidance
  • End of chapter cases explore issues associated with undertaking research
  • End of chapter progressing your research boxes, support your reflection and enable you to generate the material you will need for your research project
  • Appendices on referencing, sample size and non-discriminatory language
  • Glossary of over 700 research related terms
Table of contents
  • 1 Business and management research, reflective diaries and the purpose of this book
  • 2 Choosing a research topic and developing your research proposal
  • 3 Critically reviewing the literature
  • 4 Understanding research philosophy and approaches to theory development
  • 5 Formulating the research design
  • 6 Negotiating access and research ethics
  • 7 Selecting samples
  • 8 Utilising secondary data
  • 9 Collecting data through observation
  • 10 Collecting primary data using research interviews and research diaries
  • 11 Collecting primary data using questionnaires
  • 12 Analysing data quantitatively
  • 13 Analysing data qualitatively
  • 14 Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index