AUMELBAS281

Research Methods for Business Students eBook, 8th Edition

Mark Saunders
...show all

Research Methods for Business Students eBook, 8th Edition

By Mark Saunders, Philip Lewis, Adrian Thornhill
$65.00
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Overview
Author
Mark Saunders
...show all
Edition
8th
ISBN
9781292208800
Published Date
17/12/2019

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The fully revised 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

The full text downloaded to your computer

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  • search for key concepts, words and phrases
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  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

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Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Features
  • Chapters cover the entire research process from choosing your topic, through critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis to writing about and presenting your research
  • Within chapter boxes focus on…. research in the news, student research and management research; providing topical, up to date examples of research methods in use
  • Within chapter checklists offer further focussed guidance
  • End of chapter cases explore issues associated with undertaking research
  • End of chapter progressing your research boxes, support your reflection and enable you to generate the material you will need for your research project
  • Appendices on referencing, sample size and non-discriminatory language
  • Glossary of over 700 research related terms
Table of contents
  • 1 Business and management research, reflective diaries and the purpose of this book
  • 2 Choosing a research topic and developing your research proposal
  • 3 Critically reviewing the literature
  • 4 Understanding research philosophy and approaches to theory development
  • 5 Formulating the research design
  • 6 Negotiating access and research ethics
  • 7 Selecting samples
  • 8 Utilising secondary data
  • 9 Collecting data through observation
  • 10 Collecting primary data using research interviews and research diaries
  • 11 Collecting primary data using questionnaires
  • 12 Analysing data quantitatively
  • 13 Analysing data qualitatively
  • 14 Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index