25 Need-to-Know MBA Models eBook

Julian Birkinshaw all

25 Need-to-Know MBA Models eBook

By Julian Birkinshaw, Ken Mark
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Julian Birkinshaw all
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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.



Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Table of contents
  • Part 1: Management
  • 1. Change management: Kotter’s eight-step model
  • 2. Cognitive biases in decision making
  • 3. Emotional intelligence
  • 4. Negotiating techniques: BATNA
  • 5. 360-degree assessment
  • Part 2: Marketing
  • 6. Multichannel marketing
  • 7. The 4 Ps of marketing
  • 8. Pricing strategies: dynamic pricing
  • 9. Product life cycle
  • 10. Segmentation and personalised marketing
  • Part 3: Strategy
  • 11. The BCG growth–share matrix
  • 12. Blue ocean strategy
  • 13. Core competence and the resource-based view
  • 14. Five forces analysis
  • 15. Game theory: the prisoner’s dilemma
  • Part 4: Innovation and entrepreneurship
  • 16. Design thinking
  • 17. Disruptive innovation
  • 18. The lean startup
  • 19. Open innovation
  • 20. Scenario planning
  • Part 5: Finance
  • 21. Capital asset pricing model
  • 22. Capital budgeting
  • 23. Ratio analysis
  • 24. Valuing the firm
  • 25. Weighted average cost of capital