For graduate and undergraduate courses in marketing management.
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
The full text downloaded to your computer
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Framework for Marketing Management uses the following features to facilitate learning:
A concise yet exhaustive text provides flexibility in the classroom
UPDATED! A 21st Century view of marketing brings modern strategy and information to the text
UPDATED! Reorganised chapter content creates a more fluid flow information
UPDATED! Pedagogical features connect key concepts to real world marketing strategies