Public Speaking: An Audience-Centered Approach, Global Edition, 9th Edition

Steven A. Beebe all

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Public Speaking: An Audience-Centered Approach, Global Edition, 9th Edition

By Steven A. Beebe, Susan J. Beebe
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Steven A. Beebe all
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An audience-centered approach to public speaking 

Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasises the importance of analysing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. 



  • Uses an Audience-Centered Approach - The audience-centered approach is the hallmark of this top selling text and the authors’ approach to public speaking. Visual learners will appreciate the annotated audience-centered approach model that walks students through the process of constructing and delivering a successful speech, and marginal icons connect chapter content to the idea that great speeches start with an awareness of the audience-- and that awareness is a critical piece throughout the entire speechmaking process.
  • Provides New Chapter for Supporting First Speeches - A new Chapter 2, “Presenting Your First Speech,” gives students a concise overview of the audience-centered speaking model as it offers them suggestions for effectively and confidently making an initial speech at the beginning of their public speaking course.
  • Focuses on Skill Development - New Learning Objectives appear at the start of each chapter to provide students with strategies and key points for approaching the chapter. Objectives reappear at key points in the chapter to help students gauge their progress and monitor their learning. A Study Guide at the end of each chapter reviews the learning objectives and key terms, and guides students to think critically about chapter concepts and related ethical issues. Recap boxes and tables throughout the chapter summarise concepts and help students check their understanding, review for exams, and to reference key advice as they prepare their speeches. An extended example in Developing Your Speech Step by Step boxes in Chapters 5-11 provides a model of how to apply essential speechmaking concepts. After viewing the models and learning the key terms and concepts, students can use online Speaker's Workshop worksheets, as tools to help them apply chapter concepts to their own speeches.



Table of contents


  • Chapter 1: Speaking with Confidence   
  • Chapter 2: Presenting Your First Speech   
  • Chapter 3: Speaking Freely and Ethically   
  • Chapter 4: Listening to Speeches   
  • Chapter 5: Analyzing Your Audience   
  • Chapter 6: Developing Your Speech   
  • Chapter 7: Gathering and Using Supporting Material   
  • Chapter 8: Organizing and Outlining Your Speech   
  • Chapter 9: Introducing and Concluding Your Speech   
  • Chapter 10: Using Words Well: Speaker Language and Style  
  • Chapter 11: Delivering Your Speech   
  • Chapter 12: Using Presentation Aids   
  • Chapter 13: Speaking to Inform   
  • Chapter 14: Understanding Principles of Persuasive Speaking   
  • Chapter 15: Using Persuasive Strategies   
  • Chapter 16: Speaking for Special Occasions and Purposes 
  • Appendix A: Speaking in Small Groups   
  • Appendix B: Speeches for Analysis and Discussion