Electronic Commerce 2012, Global Edition eBook, 7th Edition

Efraim Turban all

Electronic Commerce 2012, Global Edition eBook, 7th Edition

By Efraim Turban, David King
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Please note This item can only be purchased by people residing in Australia
Efraim Turban all
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For undergraduate and graduate electronic commerce courses.


Explore the many aspects of electronic commerce through a managerial perspective.


Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.


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Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Table of contents
  • Chapter 1: Overview of Electronic Commerce
  • Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
  • Chapter 3: Retailing in Electronic Commerce: Products and Services
  • Chapter 4: B2B E-Commerce
  • Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
  • Chapter 6: Mobile Commerce and Ubiquitous Computing
  • Chapter 7: Social Commerce
  • Chapter 8: Marketing and Advertising in E-Commerce
  • Chapter 9: E-Commerce Security and Fraud Protection
  • Chapter 10: Electronic Commerce Payment Systems
  • Chapter 11: Order Fulfillment along the Supply Chain
  • Chapter 12: EC Strategy, Globalization, and SMEs
  • Chapter 13: Implementing EC Systems: From Justification to Successful Performance
  • Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments
  • Chapter 15: Launching a Successful Online Business and EC Projects