Managing Markets (Custom Edition eBook)


Title type
eBook
$60.00
In stock
Formats
  
 
 
 

Description
This custom edition is published for ACU (Australian Catholic University).
Access code info.

To get the most out of your eBook you need to download the Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.

Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.

Product details
ISBN
 
9780655702726
Edition
 
1st
Published date
 
10/02/2020
Published by
 
Pearson Custom Books
Pages
 
803
Format
 
Table of contents
TOPIC 1 ECONOMICS

WEEK 1
No readings

WEEK 2
1 Economics: foundations and models
(Hubbard, Chapter 1)

2 Choices and trade-offs in the market
(Hubbard, Chapter 2)

3 GDP: measuring total production, income and economic growth
(Hubbard, Chapter 13)

4 Unemployment and inflation
(Hubbard, Chapter 14)

5 Money, banks and the Reserve Bank of Australia
(Hubbard, Chapter 16)

WEEK 3
6 Where prices come from: the interaction of demand and supply
(Hubbard, Chapter 3)

7 Elasticity: the responsiveness of demand and supply
(Hubbard, Chapter 4)

WEEK 4
8 Technology, production and costs
(Hubbard, Chapter 6)

9 Firms in perfectly competitive markets
(Hubbard, Chapter 7)

10 Monopolistic competition and oligopoly
(Hubbard, Chapter 9)

TOPIC 2 MARKETING

WEEK 5
11 Defining marketing for the new realities
(Kotler, Chapter 1)

WEEK 6
12 Consumer and buyer behaviour
(Blythe, Chapter 3)

WEEK 7
13 Segmentation, target marketing and positioning
(Solomon, Chapter 7)

WEEK 8
14 Conducting marketing research
(Kotler, Chapter 4)

TOPIC 3 COMMUNICATION

WEEK 9
15 Oral presentations and public speaking
(Dwyer, Chapter 17)

16 Writing for the professions
(Dwyer, Chapter 18)

TOPIC 4 STATISTICS

WEEK 10

17 Defining and collecting data
(Berenson, Chapter 1)

18 Organising and visualising data
(Berenson, Chapter 2)

WEEK 11

19 Numerical descriptive measures
(Berenson, Chapter 3)

WEEK 12

20 Confidence interval estimation
(Berenson, Chapter 8)

21 Fundamentals of hypothesis testing: One-sample tests
(Berenson, Chapter 9)

22 Hypothesis testing: Two-sample tests
(Berenson, Chapter 10)