Principles of Business Economics, 2nd edition

  • Joseph G. Nellis
  • David Parker

Title overview

An introductory course in microeconomics

This edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.

Table of contents

  • 1. Business economics: an overview
  • 2. The analysis of consumer demand
  • 3. The analysis of production costs
  • 4. Analysis of the firm's supply decision
  • 5. Demand, supply and price determination
  • 6. Analysis of perfectly competitive markets
  • 7. Analysis of monopoly markets
  • 8. Analysis of monopolistically competitive markets
  • 9. Oligopoly
  • 10. Managerial objectives and the firm
  • 11. Understanding competitive strategy
  • 12. Understanding pricing strategies
  • 13. Understanding the market for labour
  • 14. Understanding the market for capital
  • 15. Understanding the market for natural resources
  • 16. Government and business
  • 17. Business and economic forecasting
  • 18. Business economics - a checklist for managers

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Additional resources

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Higher education products published in Australia or New Zealand: Pearson Resource Centre

Higher education products published outside Australia and New Zealand: Pearson global website

K-12 School products:

English Learning Student & Teacher resources: Pearson English Website

Published by Financial Times Press (August 25th 2006) - Copyright © 2007