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Techniques of Visual Persuasion

Larry Jordan

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Techniques of Visual Persuasion

By Larry Jordan
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Overview
Author
Larry Jordan
Edition
1st
ISBN
9780136766797
Published Date
02/08/2020
Pages
400
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:
  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Table of contents
  • 1 The Power of Persuasion
  • 2 Persuasive Visuals
  • 3 Persuasive Writing
  • 4 Persuasive Fonts
  • 5 Persuasive Colors
  • 6 Persuasive Presentations
  • 7 Persuasive Photos
  • 8 Edit and Repair Still Images
  • 9 Create Composite Images
  • 10 Video Pre-Production
  • 11 Create Compelling Content with Interviews
  • 12 Sound Improves the Picture
  • 13 Video Production
  • 14 Video Post-Production
  • 15 Motion Graphics: Make Things Move
  • 16 Advanced Motion: Particles, Paths, and Perspective