AUMELBAS282

Strategic Management: A Competitive Advantage Approach, Concepts and Cases eBook, 17th Edition

Fred David
...show all

Strategic Management: A Competitive Advantage Approach, Concepts and Cases eBook, 17th Edition

By Fred David, Forest David, Meredith David
$65.00
In stock
Formats
Add to cart
Please note This item can only be purchased by people residing in Australia
Overview
Author
Fred David
...show all
Edition
17th
ISBN
9780135176498
Published Date
25/06/2019
A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers coverage on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Table of contents
  • PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
  • 1. The Nature of Strategic Management
  • The Cohesion Case: Coca-Cola Company, 2018
  • PART 2: STRATEGY FORMULATION
  • 2. Business Vision and Mission
  • 3. The External Assessment
  • 4. The Internal Assessment
  • 5. Strategies in Action
  • 6. Strategy Analysis and Choice
  • PART 3: STRATEGY IMPLEMENTATION
  • 7. Implementing Strategies: Management and Marketing Issues
  • 8. Implementing Strategies: Finance and Accounting Issues
  • PART 4: STRATEGY EVALUATION AND GOVERNANCE
  • 9. Strategy Evaluation and Governance
  • PART 5: KEY STRATEGIC MANAGEMENT TOPICS
  • 10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  • 11. Global and International Issues
  • PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
  • How to Prepare and Present a Case Analysis