A practical, skills-oriented approach to strategic management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management
captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers coverage on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.
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The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.