AUMELBAS281

Profitable Beverage Management

John A. Drysdale

Profitable Beverage Management

By John A. Drysdale
$132.95
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Overview
Author
John A. Drysdale
Edition
1st
ISBN
9780135078778
Published Date
23/12/2013
Pages
408

For courses in Beverage Management.

 

Complete yet to-the-point — an effective guide to beverage management.

 

Drysdale’s Profitable Beverage Management is a concise yet comprehensive new text covering both the knowledge required for tending bar and the management skills necessary to ensure successful and profitable beverage service. Chapters impart knowledge of wines, spirits, and beers; responsible beverage service; purchasing equipment; and effective beverage management. Freshly written for today’s market, the text is up to date with the most recent laws, regulations, and issues concerning beverage management. Emphasis is placed on beverage controls and the legal and business aspects of beverage management.

Features

For courses in Beverage Management.

 

Complete yet to-the-point – an effective guide to beverage management.

 

Drysdale’s Profitable Beverage Management is a concise yet comprehensive new text covering both the knowledge required for tending bar and the management skills necessary to ensure successful and profitable beverage service. Chapters impart knowledge of wines, spirits, and beers; responsible beverage service; purchasing equipment; and effective beverage management. Freshly written for today’s market, the text is up to date with the most recent laws, regulations, and issues concerning beverage management. Emphasis is placed on beverage controls and the legal and business aspects of beverage management.

 

Hallmark Features

 

Helps prepare students for today’s industry. Today’s beverage industry is a fast-changing world as new trends and technologies shape the market. Drysdale provides up-to-date coverage of the latest trends, technologies, laws, and business practices affecting the beverage industry.

  • The marketing chapter includes step-by-step analysis of how to use social media in beverage promotion.
  • Chapters are up-to-date with current laws, regulations, and legal issues facing bar managers. 

Offers complete coverage without clutter. The text’s concise approach means students get the relevant information they need without wasting time on unnecessary or outdated details.

  • Complete coverage includes all of the material necessary to help readers succeed in the field of beverage management.
  • Material is easy to read and approachable, further enhancing learning by maintaining student interest. 

Gets students involved with effective learning features. Chapter objectives, key terms, review questions, case studies, and chapter projects help students review and master text material.

  • Review questions, case studies, and projects provide opportunities to solve realistic problems and promote critical thinking.
Table of contents

Chapter 1 Introduction

Chapter 2 Alcohol Service

Chapter 3 Wine

Chapter 4 Spirits

Chapter 5 Beer

Chapter 6 Purchasing Bar Equipment

Chapter 7 Bar Layout and Design

Chapter 8 Employment Law

Chapter 9 Organization

Chapter 10 Production and Mixology

Chapter 11 Selling to a Profit

Chapter 12 Controlling to a Profit

Chapter 13 Marketing

Chapter 14 The Entrepreneur in You