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Business Communication: Polishing Your Professional Presence eBook, 4th Edition

Barbara G. Shwom
...show all

Business Communication: Polishing Your Professional Presence eBook, 4th Edition

By Barbara G. Shwom, Lisa Gueldenzoph Snyder
$65.00
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Overview
Author
Barbara G. Shwom
...show all
Edition
4th
ISBN
9780134740836
Published Date
17/12/2018
For courses in business communications.

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyse and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.

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Features
  • The ACE model (Analysing, Composing, and Evaluating) applies to any business situation, from simple emails to formal presentations. It is applied frequently and consistently throughout the book, allowing students to apply major concepts based on this essential framework.
  • Collaboration Feature throughout the text helps students apply chapter concepts when working in teams both locally and virtually.
  • End-of-Chapter Exercises, integrated with old favourites, provide a range of opportunities to help students practice what they learned.
  • Figures and New Models include a formal report that illustrates concepts and addresses an authentic business challenge - developing an organic restaurant, with PowerPoint models and graphical white paper from Welch’s Global ingredient.
  • Appendix on documentation and reference styles includes guidance for the MLA 8th edition.
  • Well-structured and organised chapters keep students focused on what’s important
  • The text remains brief, effectively presenting and practicing core communication concepts within 12 easy-to-read chapters.
  • Part I addresses the core topics of business communication, including the communication process, audience analysis, intercultural communication, and collaboration.
  • The text’s main headings, End-of-Chapter Summaries, and Developing Your Communication Skills subsets are structured as study questions with answers in subheadings below, helping students focus on key chapter points and assessing their knowledge.
  • @Work Features. Nine new end-of-chapter company profiles showcase how businesses are addressing the challenges of business communication.
  • Seven new hires share stories about how they put their communication skills to work.
  • Instances involving technology, ethics, and culture are woven throughout the text to show students how to react appropriately in sensitive situations.
  • In-chapter examples interactively place students in decision-making roles by having them assume various employee positions and work out how to solve various issues.
  • Ineffective v. Effective examples help students determine which modes of communication do and don’t work in a business environment.
Table of contents
  • PART I: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
  • 1. Developing Your Professional Presence
  • 2. Working with Others: Interpersonal, Intercultural, and Team Communication
  • 3. Managing the Communication Process: Analyzing, Composing, Evaluating
  • PART II: DELIVERING EFFECTIVE MESSAGES
  • 4. Communicating Routine Messages and Building Goodwill
  • 5. Communicating Persuasive Messages
  • 6. Communicating Bad News
  • 7. Using Social Media in Business
  • PART III: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
  • 8. Finding and Evaluating Business Information
  • 9. Preparing Persuasive Business Proposals
  • 10. Preparing Business Reports
  • 11. Preparing and Delivering Business Presentations
  • PART IV: PERSUADING AN EMPLOYER TO HIRE YOU
  • 12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews
  • Appendix A: Formats for Business Documents
  • Appendix B: Documentation and Reference Styles
  • Appendix C: Grammar, Punctuation, Mechanics, and Conventions
  • Appendix D: Answer Key to Grammar Exercises
  • Appendix E: Proofreader’s Marks