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Susan Weinschenk’s book, 100 MORE Things Every Designer Needs To Know About People, is ideal for design and marketing students.
It applies the latest research in psychology, neuroscience, brain research, and social psychology, to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. This is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
The full text downloaded to your computer
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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
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The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
To get the most out of your eBook you need to download the Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements. Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.
Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and how they behave.
As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission.
Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today.
Understanding the formats available
This product is available in different formats to suit your needs, from the traditional printed textbook to an online MyLab/Mastering learning program your lecturer may use throughout your course.
Note: Only purchase MyLab/Mastering access if it has been set by your lecturer. For an optimal learning experience we recommend that you buy your MyLab/Mastering with an integrated eText.