Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.

• Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
• Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
• Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice

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