A concise but thorough review of essential concepts and techniques.
The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
Help students see the importance of ethics: Ethics and corporate social responsibility have become increasingly important in today’s international business course. To reflect this importance, this text addresses ethical conduct in several chapters through an array of tools.
Offer a balance: This text features balanced geographical coverage on companies and issues, from developing to advanced economies, with particular emphasis on emerging markets.
Provide current and relevant information: This text focuses on new, emerging topics in international business, offering information throughout each chapter that gives students insight into the latest trends. Examples include: