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Principles of Marketing 5 - Armstrong, Adam, Denize, Kotler
The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning.
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- Author: Armstrong, Adam, Denize, Kotler
- Edition: 5
- ISBN: 9781442531109
Marketing: Real People, Real Choices - 2nd Edition
Keeping it Real: Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
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- Author: Solomon, Hughes
- Edition: 2
- ISBN: 9781442525207
Marketing: Real People Real Choices - Solomon
Keeping it real: This Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best to market their products.
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- Author: Solomon
- Edition: 1
- ISBN: 9780733983931
Marketing: Real People, Real Choices (NZ) - Solomon
The market-leading approach that your students will thank you for!
The fourth edition of Business Law continues to provide students of commercial or business law with an accessible, student-friendly, authoritative and comprehensive textbook.
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- Author: Solomon
- Edition: 4
- ISBN: 9781442500396
Marketing 8 - Kotler
Celebrating 21 years of Australian Marketing Excellence
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as it delivers the theory that will form the cornerstone of their marketing studies and serve as perennial reference throughout their business careers. Marketing, in its 8th Australian edition, continues to provide an authoritative and holistic platform whilst delivering updated, cutting edge content in new and exciting ways.
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- Author: Kotler
- Edition: 8
- ISBN: 9781442511248
Principles of Marketing 4 - Kotler
Principles of Marketing, 4e provides a concise and accessible introduction to marketing from the leading authority in this field. The new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style.
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- Author: Kotler
- Edition: 4
- ISBN: 9781442500419