This text focuses on the practical applicability of the concepts and frameworks of strategic management in the Australian context. It is designed for use by students of strategic management, managers and consultants. The authors have many years of experience teaching, consulting and publishing in the discipline of strategic management.
Key questions at the start of each chapter form the basis of issues for deliberation and discussion and provide a focus for the content.
Illustrative vignettes and exercises are rich in information diagrams, worksheets and techniques that have been found to be useful in solving practical issues in a wide range of organisations throughout Australasia.
Includes application and conceptual coverage of non-profit and public sector organisations.
Graham Hubbard is the head of the Marketing Group at RMIT and has worked with and consulted with a wide range of organisations in Australia.
Graeme Pocknee consults in the fields of corporate strategy and marketing strategy.
Graeme Taylor researches and consults in strategic management, both are Directors at the Monash Mt Eliza Business School.