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  • Buyer Behaviour: Implications for marketing (2e)

    • By Poulos
    • Published 14/05/2007
    • ISBN 9780733981159
    • Format Book
    • Stock loading
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ...

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    $81.95 Add to Cart

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