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  • Buyer Behaviour: Implications for marketing (2e)

    • By Poulos
    • Published 14/05/2007
    • ISBN 9780733981159
    • Format Book
    • Stock loading
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ...

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    $81.95 Add to Cart

  • Front Office Skills

    • By O'Shannessy
    • Published 29/12/2008
    • ISBN 9780733988752
    • Format Book
    • Stock loading
    Front Office Skills: A practical approach covers all the essential skills a student needs to build a career in the front office of a commercial accommodation venue. It supports the delivery of units of competency from the SIT07 Tourism, Hospitality and Events Training Package. This book teaches ...

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    $53.95 Add to Cart

  • Professional Business Skills (2e)

    • By Perlitz
    • Published 14/09/2010
    • ISBN 9781442527515
    • Format Book
    • Stock loading
    Professional Business Skills 2nd edition provides students with the skills and knowledge required to compete in today’s dynamic, digital, business world. This edition has been fully revised and now includes many new features to engage students and provide a practical approach to learning busin...

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    $80.95 Add to Cart

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