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- By Vickery, Flood
- Published 16/11/2011
- ISBN 9781442537859
- Format Book
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The new edition of Australian Business Law: Compliance and Practice builds on the strengths of previous editions – providing a practical, self-paced text ideal for the classroom or student self-study. Key principles of Commercial, Contract, Consumer, Finance, Property and Workplace Law are exp...
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- By Vickery, Flood
- Published 10/12/2011
- ISBN 9781442558014
- Format Access Code (Digital)
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The new edition of Australian Business Law: Compliance and Practice builds on the strengths of previous editions – providing a practical, self-paced text ideal for the classroom or student self-study. Key principles of Commercial, Contract, Consumer, Finance, Property and Workplace Law are exp...
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- By Poulos
- Published 14/05/2007
- ISBN 9780733981159
- Format Book
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Why do buyers make the decisions they do, and how can marketers influence these decisions?
Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ...
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- By Monger
- Published 18/01/2007
- ISBN 9780733973888
- Format Book
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Good marketing skills are essential to the success of any business or organisation. More than just ‘selling’ a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer’s needs better than the comp...
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- By Solomon, Saupin, Et Al
- Published 15/12/2011
- ISBN 9781442557970
- Format Access Code (Digital)
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Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios.
Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 ...
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