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- By Atrill, Harvey, Jenner
- Published 08/09/2011
- ISBN 9781442534803
- Format Book
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Often imitated, never replicated: Your complete learning solution for introductory decision-making accounting courses.
Accounting: An introduction, 5e is the text of choice for students taking a first accounting course with an emphasis on ‘real-world’ decision making. It provide...
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- By Marsh
- Published 14/07/2010
- ISBN 9781442523289
- Format Book
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We’re taking it to the classroom!
Marsh, Becoming a Teacher, 5e continues to offer pre-service teachers a practical and user-friendly guide to learning to teach that students find invaluable throughout their entire degree. Marsh covers a comprehensive introduction to teaching methodology, p...
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- By Schiffman, Ocass, Paladino, Ward, Kanuk
- Published 17/11/2010
- ISBN 9781442520103
- Format Book
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A trusted resource for Consumer Behaviour theory and practice.
The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing stra...
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- By Wilson, Keers, Medlen And Walters
- Published 01/09/2009
- ISBN 9781442525153
- Format Book
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This new edition of Financial Management supports a more rounded understanding of the concepts underlying the principles and application of financial management. This enables students to undertake more complex decisions involving financial management.
This text has a strong emphasis on self-dire...
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- By Fletcher
- Published 14/09/2010
- ISBN 9781442527720
- Format Book
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International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.
It presents a wide range of contemporary issues faced by subsidiarie...
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