Case Studies In Tourism and Hospitality Marketing

Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.

Case studies play a major role in assisting students to master the principles and practices of tourism and hospitality marketing. Each case concludes with questions that focus a students attention to the key marketing aspects outlined in the case study, and suggests an approach to analysing them.
End of case references such as a list of academic journals, websites & annual reports, along with a substantial bibliography give students a starting point for further research.

Acknowledgements
Part 1: Introduction
Marketing Tourism and Hospitality Services: An Overview
Learning Through Case Studies
Part 2: Case Studies
Sydney Convention and Visitors Bureau
Smart Travel Solutions
Trafalgar Tours
Sydney Aquarium
Flag Choice Hotels
Ocean Spirit Cruises
Hotel Sofitel Melbourne
Travel Ys International
Tourism Victoria
Sydney Monorail
Intrepid Travel
Melbourne Aquarium
Melbourne Airport
Tourism and Hospitality Marketing Bibliography

 13 Australian case studies, each case has a note indicating the period when the research was conducted.
 Split into two parts:
   o Part 1: Introduction has a chapter on Marketing tourism & hospitality services, and Learning through case studies.
   o Part 2: Case studies from a variety of different Australian businesses e.g. Tourism Victoria, Sydney Aquarium & Intrepid Travel.
 Each case study begins with an introduction and background, and concludes with a summary, questions and references.
 Bibliography: covering books, journals, government, and tourism and hospitality organisations (with website details).

Rob Harris, Senior Lecturer, School of Leisure, Sport & Tourism, University of Technology, Broadway
Professor Leo K Jago, School of Hospitality, Tourism & Marketing, Victoria University, Melbourne
Professor Brian King, Head of School, Hospitality, Tourism & Marketing, Victoria University, Melbourne