Foundation of Business Analysis

Module 1 Fundamentals of Quantitative Analysis 1

Week 1: The Role, Collection and Presentation of Quantitative
Data in the Business Decision Making Process 3

1: Introduction 5
Wisniewski, Chapter 1

2: Presenting Management Information 24
Wisniewski, Chapter 3

3: Data 71
Sharpe & DeVaux, Chapter 2

Week 2: Examining Data Characteristics: Descriptive Statistics
and Data Screening 85

4: Displaying and Describing Categorical Data 87
Sharpe & DeVaux, Chapter 4

5: Displaying and Describing Quantitative Data 103
Sharpe and DeVaux, Chapter 5

Show me in SPSSS! : Exploring the Distribution of a Single Variable 141

6: Exploring the Distribution of a Single Variable 143
Francis, Section 2

Week 3: Estimation and Hypothesis Testing 159

7: Testing Hypothesis 161
Sharpe & DeVaux, Chapter 13

Week 4: Testing for Differences: One sample, Independent and Paired Samples t-tests and ANOVA 191

8: Comparing two Groups 193
Sharpe & DeVaux, Chapter 14

9: Design and Analysis of Experiments and Observational Studies 223
Sharpe & DeVaux, Chapter 21

Show me in SPSSS! : Testing for Differences 237

10: Relationships between a Metric Variable 238
Francis, Section 3.3

Week 5: Testing for Associations: Chi Square, Correlation and Simple Regression Analysis 257

11: Inference for Counts: Chi Square Tests 259
Sharpe & DeVaux, Chapter 15

12: Correlation and Linear Regression 285
Sharpe & DeVaux, Chapter 6
13: Inference for Regression 321
Sharpe & DeVaux, Chapter 16

Show me in SPSSS! : Relationships between Pairs of Variables 345

14: Relationships between Pairs of Variables 347
Francis, Section 3

Week 6: Multiple Regression Analysis 371

15: Multiple Regression 373
Sharpe & DeVaux, Chapter 18

Show me in SPSSS! : Multivariate Statistics 401

16: Multivariate Statistics 403
Francis, Section 5

Module 2 Fundamentals of Qualitative Analysis 409

Week 7: The Role and Nature of Qualitative Data Analysis 411

17: Collecting Qualitative Data 412
Creswell, Chapter 7

Week 8: Qualitative Approaches 1: Focus Groups, Interviews
and Observation 445

18: Qualitative Methods 447
Veal, Chapter 7

19: Focus Group Interviewing 464
Berg, Chapter 5

20: Field Research and Focus Group Research 497
Neuman, Chapter 13

Week 9: Qualitative Approaches 2: Case Studies and Content Analysis 541

21: The Case Study Method 543
Veal, Chapter 9

22: An introduction to Content Analysis 560
Berg, Chapter 11

Week 10: Analysing Qualitative Data 601

23: Analysing and Interpreting Qualitative Data 602
Creswell, Chapter 8

Week 11: Computer-aided Data Analysis: Introducing NVivo 631

Week 12: Mixed Methods 633

24: Mixed Methods Designs 634
Creswell, Chapter 16