Microeconomics with MyEconLab (6e)

Doug McTaggart, Queensland Investment Corporation
Christopher Findlay, University of Adelaide
Michael Parkin, University of Western Ontario
Title Microeconomics with MyEconLab
Edition 6th
ISBN 9781442506732
ISBN 10 1442506733
Published 27/08/2009
Published by Pearson Australia
Pages 552
Format Paper Book With Pin
In stock
 
Total Price $133.95 Add to Cart
Description

Flexibility for you and quality, engaging content for your students…

The sixth edition of this benchmark Australian text continues to offer students a comprehensive and relevant introduction to economics whilst now offering you, as the instructor, the ability to customise and deliver the content the way you wish to teach it!

Through extensive revision, the book gives students an even more streamlined approach to study and recognises the difficulties some may face in comprehending key concepts. The new edition leaves the more technical content and applications until later, allowing students to enjoy the more exciting policy material from the beginning and to engage with the content early. 

Through compelling examples, clear explanations and the latest instructive on-line resources, the text draws students into the content and reinforces learning through practice and solving problems which are relevant to them. The authors train students to think about issues in the way real economists do, and learn how to explore difficult policy problems and make more informed decisions by offering a clear introduction to theory and applying the concepts to today’s events, news, and research.

Table of contents

Part 1: INTRODUCTION
1. What is Economics?
2. The Economic Problem
3. Demand and Supply
4. Elasticity
Part 2: HOW MARKETS WORK
5. Efficiency and Equity
6. Government Actions in Markets
7. Global Markets in Action
8. Public Choices and Public Goods
9. Economics of the Environment
10. Monopoly and its Regulation
11. Economic Inequality
Part 3: DECISIONS AND STRATEGIES IN MARKETS
12. Consumer Choices and Constraints
13. Producer Choices and Constraints
14. Perfect Competition
15. Monopolistic Competition
16. Oligopoly Games and Strategy
17. Decisions in Factor Markets

New to this edition

Key content changes to the sixth edition
In addition to being thoroughly updated and revised to include the topics and features just described, the microeconomics chapters feature the following eight major changes:

1. Sequence of Chapters
Following an introduction that covers what economics is about, the economic problem, demand and supply, and elasticity, this new edition organizes microeconomics in two parts: How Markets Work, and Decisions and Strategies in Markets. The first part opens with the chapter on Efficiency and Equity, which lays of the agenda for the remaining chapters in the part. Subsequent chapters apply the demand and supply model, along with the interpretation of the demand and supply curves as (respectively) marginal benefit and marginal costcurves, to study all the reasons for market failure and the policy responses to those failures. The second part does the more technical material on the decisions that lie behind demand and supply.

2. Global Markets in Action (Chapter 7)
This chapter contains a new section on the effects of import quotas on an exporting country. The idea is to explain how, for example, U.S. import quotas on Australian beef and other products impact producers and consumers in Australia.

3. Public Choices and Public Goods (Chapter 8)
This chapter, new to the sixth edition, has its origins in parts of Chapters 15, 16, and 17 of the fifth edition. The chapter explains the public choice approach to understanding the political market place, the challenge of providing efficient quantities of public goods and mixed goods, and the range of possible public choice outcomes. The chapter combines both public goods and mixed goods with external benefits. The explanation of the free-rider problem created by public goods has been reworked with fire protection as the running example. The analysis is illustrated with an application to the Victorian bushfires of 2009.

4. Economics of the Environment (Chapter 9)
Another new chapter to the sixth edition, this one with origins in Chapters 16 and 17 of the fifth edition but with the material reworked to make it fit together. The chapter explains the main environmental issues—pollution/carbon emission and overuse of public resources—and features the Garnaut report and global warming. The Reading Between the Lines application examines emissions permit trading schemes.

5. Monopoly and its Regulation (Chapter 10)
To explain the problem of monopoly before a full technical chapter on cost curves required substantial revision of the monopoly chapter (Chapter 11 in the fifth edition). We explain the basic bits of the cost curves needed to understand monopoly, and we tie monopoly to Chapter 9 on the political marketplace by connecting rent seeking with lobbying and other political action. The chapter has an application on information-age natural monopolies. A new final section to this chapter explains monopoly policy and shows how price cap regulation that creates a shortage in a competitive market can help to achieve efficiency in a monopoly market.

6. Consumer Choices and Constraints (Chapter 12)
The chapter on consumer choice has a new application on consumer choices in the market for recorded music, in which digital downloads have almost driven out CD purchases. This massive substitution is used to illustrate the predictions of consumer theory. The chapter also includes an explanation of new behavioural economics and neuroeconomics approaches to understanding choice.

7. Monopolistic Competition (Chapter 15)
This chapter now covers only monopolistic competition and has new updated examples of advertising and market shares.

8. Oligopoly Games and Strategies (Chapter 16)
All the oligopoly models now appear in one chapter. The chapter provides new data on market shares and the prevalence of duopoly in Australia. The full chapter coverage on competition policy has been replaced with a shorter version at the end of this chapter.

 

 

Features & benefits
  • Choose your own structure. The flexible chapter organisation and sequence have been designed to satisfy a wide range of instructor organisational preferences. The preface includes a 'Flexibility Chart' and 'Alternative Sequence' tables. These provide guidelines for chapter organisation and sequence.
  • NEW! News stories about today's major economic events tie each chapter together, from new chapter-opening vignettes and photos to end-of-chapter problems and online practice. Students learn to use economic tools to analyse their own daily decisions and recent real-world events and issues.
  • NEW! The end-of-chapter problems have been expanded to become Problems and Applications. Each chapter has approximately 10 new additional problems tied to recent news and current events.
  • Each chapter includes a discussion of a critical issue of our time to demonstrate how economic theory can be applied to explore a particular debate or question. Issues of central importance include:
    • Gains and tensions from globalization, the rise of Asia, and the changing structure of the global economy in Chapters 2, and 7
    • High and rising cost of food in Chapters 2 and 3
    • Fluctuations in petrol and oil prices and the effects of high petrol prices on car sales in Chapters 3 and 4
    • Climate change in Chapter 9
    • Efficient use of natural resources and today's tragedies of the commons in Chapter 9
    • Changing patterns of consumption in the information age in Chapter 12
    • McTaggart's diagrams show the action. McTaggart sets the standard for clear and meticulous diagrams. With a consistent and meaningful use of colour, each and every figure has been designed with the study and review needs of students in mind.
  • MyEconLab, an online suite of tools for students and instructors, helps students study and saves instructors time. It contains:
    • Study plans customised to each student
    • Self-assessment tests and graded homework assignments
    • Interactive eText with animated graphs and figures
    • Weekly news updates
    • Email help from the author, and
    • Full integration within the text.

Visit http://www.myeconlab.com/mctaggart to register for MyEconLab

Student supplements
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Instructor's Manual

 

Miscellaneous Instructor Resource

 

PowerPoint Presentation

 

Solutions Manual

Online resources